Find your values.

Understand your motivations.

Make better decisions.

Start Assessment
Universalism

Equality

equal opportunity for all

1/57
Universalism

Inner harmony

at peace with myself

2/57
Power

Social power

control over others, dominance

3/57
Hedonism

Pleasure

gratification of desires

4/57
Self-direction

Freedom

freedom of action and thought

5/57
Benevolence

A spiritual life

emphasis on spiritual not material matters

6/57
Security

Sense of belonging

feeling that others care about me

7/57
Security

Social order

stability of society

8/57
Stimulation

An exciting life

stimulating experiences

9/57
Benevolence

Meaning in life

a purpose in life

10/57
Conformity

Politeness

courtesy, good manners

11/57
Power

Wealth

material possessions, money

12/57
Security

National security

protection of my nation from enemies

13/57
Achievement

Self-respect

belief in one's own worth

14/57
Security

Reciprocation of favors

avoidance of indebtedness

15/57
Self-direction

Creativity

uniqueness, imagination

16/57
Universalism

A world at peace

ree of war and conflict

17/57
Tradition

Respect for tradition

preservation of time-honored customs

18/57
Benevolence

Mature love

deep emotional & spiritual intimacy

19/57
Conformity

Self-discipline

self‑restraint, resistance to temptation

20/57
Self-direction

Privacy

the right to have private sphere

21/57
Security

Family security

safety for loved ones

22/57
Power

Social recognition

respect, approval by others

23/57
Universalism

Unity with nature

fitting into nature

24/57
Stimulation

A varied life

filled with challenge, novelty and change

25/57
Universalism

Wisdom

a mature understanding of life

26/57
Power

Authority

the right to lead or command

27/57
Benevolence

True friendship

close, supportive friends

28/57
Universalism

A world of beauty

beauty of nature and the arts

29/57
Universalism

Social justice

correcting injustice, care for the weak

30/57
Self-direction

Independence

self-reliant, self-sufficient

31/57
Tradition

Moderation

avoiding extremes of feeling & action

32/57
Benevolence

Loyalty

faithful to my friends, group

33/57
Achievement

Ambition

hard working, aspiring

34/57
Universalism

Broad-mindedness

tolerant of different ideas and beliefs

35/57
Tradition

Humility

modest, self-effacing

36/57
Stimulation

Daring

seeking adventure, risk

37/57
Universalism

Protection of the environment

preserving nature

38/57
Achievement

Influence

having an impact on people and events

39/57
Conformity

Respect for parents and elders

showing respect

40/57
Self-direction

Choice of own goals

selecting own pruposes

41/57
Security

Health

not being sick physically or mentally

42/57
Achievement

Capability

competent, effective, efficient

43/57
Tradition

Acceptance of my portion in life

submitting to life's circumstances

44/57
Benevolence

Honesty

genuine, sincere

45/57
Power

Preservation of my public image

protecting my "face"

46/57
Conformity

Obedience

dutiful, meeting obligations

47/57
Achievement

Intelligence

logical, thinking

48/57
Benevolence

Helpfulness

working for the welfare of others

49/57
Hedonism

Enjoyment of life

enjoying food, relaxation, leisure, etc.

50/57
Tradition

Devoutness

holding to religious faith & belief

51/57
Benevolence

Responsibility

dependable, reliable

52/57
Self-direction

Curiosity

interested in everyting, exploring

53/57
Benevolence

Forgiveness

willing to pardon others

54/57
Achievement

Success

achieving goals

55/57
Security

Cleanliness

neat, tidy

56/57
Hedonism

Self-indulgence

doing pleasant things

57/57